NBC Universal partnered with us to create an immersive branded experience for the Minions: The Rise of Gru screening at Odeon Luxe London, featuring themed installations, photobooths, and live entertainment. The sold-out event hosted 800 guests, achieved a 4.8/5 employee satisfaction rating, and saw strong cross-company collaboration. Our targeted email campaign also delivered an impressive 88% open rate, driving high engagement before the event.