1. Introduction

SHIFT (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, interact with our services, or engage with our content.

By using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree with any part of this policy, please discontinue using our website.

2. Information We Collect

We collect information in various ways to provide and improve our services. The types of information we collect include:

• Your name, email address, phone number, and other contact details (e.g. through forms or newsletter sign-ups)

• Job title, company, and preferences when applicable

• Any correspondence you send to us

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to your enquiries or requests

• To provide and improve our services

• To manage our website and troubleshoot technical issues

• To send marketing communications, only if you have opted in

• To comply with legal obligations and protect our legal rights

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

• Consent – when you have given us clear consent

• Contract – when processing is necessary for a contract with you

• Legal Obligation – to comply with the law

• Legitimate Interests – where we have a legitimate business interest, provided it is not overridden by your rights

5. Sharing Your Information

We do not sell your personal data. We may share it with:

• Trusted third-party service providers who assist in operating our website (e.g. analytics, hosting, marketing tools)

• Legal or regulatory authorities when required to comply with applicable law

• Business partners, only when relevant and with appropriate safeguards

All third parties are required to respect the security of your data and process it in accordance with UK data protection laws.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal or reporting requirements. You may request deletion at any time.

7. Cookies and Tracking

Our website uses cookies to enhance user experience and gather analytics. Cookies may be:

• Essential – necessary for basic website functionality

• Analytics – e.g., Google Analytics

• Marketing – used for targeted advertising (if applicable)

You can manage or disable cookies through your browser settings or our cookie consent banner.

8. International Data Transfers

If personal data is transferred outside the UK or European Economic Area (EEA), we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses).

9. Your Rights

Under the UK GDPR, you have the following rights:

• Access your personal data

• Request correction or deletion

• Object to or restrict processing

• Withdraw consent at any time

• Data portability

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

10. Third-Party Links & Services

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies before sharing any personal data.

11. Retention of Data

We retain your personal information as long as necessary to fulfil the purposes outlined in this policy or as required by law.

12. Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or loss.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please read their policies before providing personal data.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. We encourage you to review it regularly.

15. Contact Us

For any questions or concerns about this Privacy Policy, please contact us.