About
SHIFT collaborated with Cybotron and Louis Vuitton for a landmark live performance at Virgil Abloh’s AW20 Men’s Runway Show in Paris. Commissioned by LV’s Musical Director Benji B, this marked the first time underground electronic music featured in a Louis Vuitton runway. The show was live-streamed globally, completed in just three weeks, and received coverage on BBC Radio 1.
Project
Louis Vuitton x Cybotron Men’s AW 2020 Runway Show
Services
Brand Strategy & Activation Branding & Identity
Date
2020
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