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Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

British Airways

Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

British Airways

About

For the launch of British Airways’ A350-1000 and new Business Class Club Suite, SHIFT created the BA Laserdrome—a 360° immersive laser and visual experience at Heathrow’s T5 hangar. Delivered in just four weeks, the spectacle attracted major press, reached over 24 million consumers, and marked a world-first for the airline in tech-driven brand storytelling.

Project

British Airways Laserdrome A350 & Club Suite Launch

Services

Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

Date

2019

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"The laserdrome was like nothing we have done before. Our staff experienced our commitment to technology and innovation first-hand. Incredible work which we are very proud of."

"The laserdrome was like nothing we have done before. Our staff experienced our commitment to technology and innovation first-hand. Incredible work which we are very proud of."

Francesca Catling, Head of Global PR, British Airways

"The laserdrome was like nothing we have done before. Our staff experienced our commitment to technology and innovation first-hand. Incredible work which we are very proud of."

Francesca Catling, Head of Global PR, British Airways

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2018

Natural History Museum

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2020

LV x Cybotron

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2018

Natural History Museum

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2020

LV x Cybotron

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2018

Natural History Museum

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2020

LV x Cybotron

The Future Is Now

Let’s start a conversation

© 2015-2025 SHIFT. All rights reserved.

The Future Is Now

Let’s start a conversation

© 2015-2025 SHIFT. All rights reserved.

The Future Is Now

Let’s start a conversation

© 2015-2025 SHIFT. All rights reserved.