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Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

NBC Universal DigiFest

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Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

NBC Universal DigiFest

About

SHIFT partnered with NBC Universal to create and evolve Digifest—an internal festival celebrating digital culture—across 2017, 2018, and 2019. We oversaw full creative development, experience design, and event production for the one-day event, which welcomed over 1,200 employees across three floors. Including content & brand partnerships from SNOG, Hippeas, Mamma Mia, CanoWater, Dolby Atmos, Hologrm and IBM. Keynote sessions included The Future of Blockchain, and live demonstrations from Dolby Atmos. 

In 2018, SHIFT also led a complete brand refresh, delivering all visual assets and custom event installations. Post-event feedback showed 100% attendee satisfaction.

Project

NBC Universal DigiFest

Services

Event Design & Production Brand Strategy & Activation Branding & Identity IP Creation & Innovation

Date

2016-2020

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"When I look back - I see how ahead of the time we were when we launched this with SHIFT in 2017. Featuring Blockchain, Hologram technology and AI - showcasing brands lille Nvdia and Dolby Atmos. A absolutely massive thank you to SHIFT who worked with us on this project for 3 years in a row at NBC. An incredible partner full of insight and industry trends. My only regret is that this didn’t continue."

"When I look back - I see how ahead of the time we were when we launched this with SHIFT in 2017. Featuring Blockchain, Hologram technology and AI - showcasing brands lille Nvdia and Dolby Atmos. A absolutely massive thank you to SHIFT who worked with us on this project for 3 years in a row at NBC. An incredible partner full of insight and industry trends. My only regret is that this didn’t continue."

Paul Rushforth, Director of Innovation, NBCUniversal

"When I look back - I see how ahead of the time we were when we launched this with SHIFT in 2017. Featuring Blockchain, Hologram technology and AI - showcasing brands lille Nvdia and Dolby Atmos. A absolutely massive thank you to SHIFT who worked with us on this project for 3 years in a row at NBC. An incredible partner full of insight and industry trends. My only regret is that this didn’t continue."

Paul Rushforth, Director of Innovation, NBCUniversal

"I wanted to chime in and add my very sincere thanks to you all for such a wonderful partnership. You really have knocked it out of the park with this year’s Christmas Party!  I was so impressed with the glitz, the glamour and all the buzz at the event. Thank you again for all the hard work, expertise, meticulous planning, attention to detail and deep care that you have contributed to a great event. We are so appreciative of your partnership and can’t wait to work with you again"

"I wanted to chime in and add my very sincere thanks to you all for such a wonderful partnership. You really have knocked it out of the park with this year’s Christmas Party!  I was so impressed with the glitz, the glamour and all the buzz at the event. Thank you again for all the hard work, expertise, meticulous planning, attention to detail and deep care that you have contributed to a great event. We are so appreciative of your partnership and can’t wait to work with you again"

Denise Bassett, Senior Vice President Corporate Communications, NBCUniversal

"I wanted to chime in and add my very sincere thanks to you all for such a wonderful partnership. You really have knocked it out of the park with this year’s Christmas Party!  I was so impressed with the glitz, the glamour and all the buzz at the event. Thank you again for all the hard work, expertise, meticulous planning, attention to detail and deep care that you have contributed to a great event. We are so appreciative of your partnership and can’t wait to work with you again"

Denise Bassett, Senior Vice President Corporate Communications, NBCUniversal

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© 2015-2025 SHIFT. All rights reserved.

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