Gold Rush

SHIFT was commissioned by NBCUniversal to design and produce their Gold Rush Christmas party at the Natural History Museum, transforming the venue into a glamorous Hollywood casino. Guests were met with a brass band on the iconic staircase and a full working casino floor, dressed with bespoke furniture, lighting, and décor. As the evening progressed, a DJ set took over the main hall, while Fossil Way housed a dedicated lounge and Hollywood glam photo experience. In the North Hall, guests took to the stage for Rockaoke, performing their favourite tracks backed by a live band. SHIFT managed all bars across the event, serving a bespoke cocktail menu designed for the occasion.